2019 is a year of glory and depression for lee. In the 10th year of his savvy, Lei led Xiaomi to become the youngest 500 companies in history; Xiaomi finally ended its 10-year career and moved into a new home worth 5.2 billion yuan; and the parade on the 70th anniversary of the National Day also made him \"incredibly excited, incredibly proud and proud,\" after all, he was the only one of China's tech internet entrepreneurs to enjoy the privilege.
However, beyond the dense highlight moments, Lei Jun and his founding Xiaomi also face many difficulties. Competition in china's mobile phone market has entered the \"hell mode \", the market continues to shrink, manufacturers from the configuration, prices to the marketing level are close to each other. The drag on the mobile phone business let Xiaomi's share price dive all the way, Lei Jun from the \"let the first day of the listing to buy Xiaomi's stock investors to make double\" the bold words are still not fulfilled.
In the past year, in the face of the company's business and market challenges, Lei Jun has made frequent organizational and personnel adjustments to Xiaomi, hoping to adapt to the company's specific business and strategic direction in the current stage. At the same time, Lei Jun is also thinking about some more fundamental problems.
The sudden crisis of force majeure, the trough of business, the reversal of values, the great transformation of strategic business... every entrepreneur, in 2019, encounters the hills he must cross.
Ma took an important step in Ali's career and gave the CEO to Zhang Yong; Liu Qiangdong, who was forced to retreat behind the scenes, thought about letting JingDong go into the system and innovation; Li Yanhong led Baidu back on track from the lowest valley; Lei Jun's Xiaomi tried to break through the pressure of Huawei; Zhang Chaoyang found meaning and fate in behavioral psychology; Wang Sicong fell into the bottom of his life because of the bankruptcy of the panda live broadcast.
On december 16, the first big snowy day since winter in beijing, xiaomi founder lee jun ushered in his 50th birthday. No public remarks, no birthday dinner, Lei only on the personal public name to update an article entitled \"before and after the founding of Xiaomi some of my thinking.\" The entrepreneur, known as zhongguancun's labor model, is more focused on thinking about how the company operates than on the topic of \"50 know the destiny \".
But beyond the dense highlights, Lei and his founding Xiaomi also face many difficulties. Competition in china's mobile phone market has entered the \"hell mode \", the market continues to shrink, manufacturers from the configuration, prices to the marketing level are close to each other. The drag on the mobile phone business let Xiaomi's share price dive all the way, Lei Jun from the \"let the first day of the listing to buy Xiaomi's stock investors to make double\" the bold words are still not fulfilled.
Lei Jun's pressure can be imagined. At the Redmi Note 7 launch at the beginning of the year, Wen Wen's Lei Jun firepower opened, behind him on the black bottom PPT printed a line of striking white font \"life and death look light, do not accept the dry \", and vowed to hang glory. And by the end of the year Xiaomi CC9 Pro press conference, Lei Jun said the wind mutation, he said,\" a single flower is not spring, a hundred flowers spring garden. I hope you will support Huawei as well as younger millet.\" Speech changes between some can feel the Huawei in the past year's strength, Lei Jun's helplessness.
In Xiaomi's entrepreneurial history, Lei Jun led the company living in the spotlight over the hills again and again. The most widely known was in 2016, when Xiaomi, which has been starting a business for five years, experienced its first decline in sales after years of rapid growth. Lei Jun personally seized the supply chain and mobile phone business, a year later successfully reversed the situation, leading Xiaomi in China and the global market back to growth.
然而创业维艰，越过山丘，往往是更为艰难的险峰。过去一年，面对公司业务和市场的挑战，雷军对小米进行了频繁的组织架构和人事调整，希望以此适配公司当下阶段的具体业务和战略方向。同时，雷军也在思考一些更根本性的问题，比如如何保证小米这艘巨轮在即将到来的5G时代继续保持增长和创新？雷军为此提出了“5G AI IoT”的战略，并将此视为小米的第二轮创业。
Yet the difficulty of starting a business, crossing the hills, is often a more difficult peak. In the past year, in the face of the company's business and market challenges, Lei Jun has made frequent organizational and personnel adjustments to Xiaomi, hoping to adapt to the company's specific business and strategic direction in the current stage. At the same time, Lei Jun is also thinking about some more fundamental questions, such as how to ensure that Xiaomi this giant ship in the coming 5G era to continue to grow and innovate? Lei Jun put forward the strategy of \"5GAIIoT \"for this purpose, and regarded it as Xiaomi's second round of entrepreneurship.
Lei's overhaul of the company's overall organizational structure began after Xiaomi went public last July. Before listing, Xiaomi's organizational structure is basically flat, this flexible management structure adapts to the early stage of the rapid growth of Xiaomi's entrepreneurship; and after listing, facing a world's top 500 enterprises with nearly 20,000 employees, how to make the organization more collaborative and management, work efficiency, Lei Jun has become the primary problem.
On September 13,2018, Xiaomi made major organizational restructuring. At the group headquarters level, the Group Organization Department and the Group Staff Department were established. Among them, the group organization department is responsible for the recruitment, promotion, training and assessment of senior and middle cadres, design and approval of the organizational structure of each department; the group staff department is responsible for formulating the development strategy of the group, and supervising the strategic implementation of the various business departments of Xiaomi. At the same time, the specific business departments have been adjusted, and the departments of TV department and ecological chain department have been reorganized into four Internet business departments, four hardware products departments, one technical platform department and one consumer upgraded e-commerce department.
Lei jun in the same day's dialogue with the geek park as millet from the \"guerilla to the regular army, group army,\" he hopes to upgrade the organizational structure, enhance the headquarters'brain' ability and status, while maintaining a sharp, aggressive and innovative ability in the front line.
If this adjustment, covering xiaomi's headquarters functions and specific business units, is Lei Jun after the listing of xiaomi's established organizational structure upgrade, then a series of frequent adjustments since then, it is more or less a passive sense of necessity.
In December 2018, Xiaomi reorganized the former sales and services department into a Chinese district, with Wang Chuan as president. Lei's move was aimed at boosting investment in the Chinese region, as the difficulties loomed and Xiaomi experienced a decline in mobile phone sales in the first quarter of its listing.
\"Winter has come, and we are about to face the toughest challenge in 2019, without the slightest margin for blind optimism. It's been a tough winter for everyone. Lei said so at Xiaomi's 2019 annual meeting at the beginning of the year.
Entering 2019, Lei Jun has accelerated a series of strategic, organizational and personnel changes in response to Xiaomi's specific business. On January 3, Lei Jun announced that Redmi Mobile would set up a new independent brand, Redmi, and implement the dual brand strategy of \"Xiaomi Redmi \".
Lei chose a dual-brand strategy similar to Huawei's mobile phone: Xiaomi's brand is aimed at the middle and high end market, while Redmi's brand is aimed at the middle and low end market. In Lei's words:\" Red Rice Redmi focuses on the best value for money, focusing on the e-commerce market. Xiaomi focuses on high-end and new retail.
And while Xiaomi's brand focuses on the middle and high end, the Redmi brand, which accounts for about 80% of Xiaomi's shipments in the long term, is equally important. Lei needs the low-end Redmi to continue to sell well, keep Xiaomi mobile phone shipments of the basic disk, and for this to find the former vice president of Jinli Lu Weibing, as the general manager of the Redmi brand.
On the afternoon of March 18, Redmi held the second new product launch after brand independence. In the past, the main character Lei Jun did not speak on the stage, Lu Weibing became the leader of the entire press conference. After receiving the stick Lei Jun Lu Weibing also from then on \"life and death light, do not accept on the dry \", assumed in the press conference\" resentful \"the responsibility of the businessmen.
Lei Jun has made at least 16 organizational or personnel adjustments since Xiaomi's listing in July 2018, according to the Shenzhen net. These adjustments focus mainly on the mobile business, including China's business and offline channels, overseas markets and technology research and development.
in the most core business aspects of China. On may 17th, mr. lee personally became president of china, taking overall responsibility for china's business development and team management, while former president wang chuan was transferred to president of the big appliance business department. Xiaomi also announced on june 12th the establishment of a china regional offline committee, focusing on offline channel sales in china. Zhang Jianhui, a former general manager of Xiaomi House, is also chairman and reports directly to Lei Jun. On June 18, Lei Jun in a closed-door cadre mobilization meeting within Xiaomi, proposed to grasp 5G, with IoT plus double brand strategy, three years to win the Chinese market.
The importance of the Chinese market to Xiaomi is self-evident. Xiaomi's biggest mobile-phone shipments come from the chinese market, which was overtaken by india in the third quarter, and its revenues and profits depend on the chinese market. But the situation is compelling, after Xiaomi mobile phone shipments in the Chinese market has just experienced three consecutive quarters of double-digit decline, Lei Jun had to return to the front line.
Lei Jun was last pushed to the front line or three years ago. In 2016, Xiaomi, who started a business for five years, saw its first sales decline after years of rapid growth. One popular saying at the time was that \"no mobile phone company in the world has been able to reverse the decline in sales, xiaomi's future is worrying.\" But Lei grasped the supply chain and mobile phone business himself, and a year later successfully reversed the situation, leading Xiaomi to return to growth in China and the global market.
Mr lei's post-military review of xiaomi's difficulties at that time: the online market encountered vicious competition; focus on the line, missed the county and township market offline changer tide; high-speed growth brought about management challenges.
Now, the difficulties facing Lei seem more difficult than in 2016. Xiaomi needs to face more intense market competition, bottleneck online channels and slow-to-open offline markets, and more complex management issues after the company goes public.
Xiaomi mobile phone in the Chinese market performance is still not optimistic, the third quarter market share has fallen to less than 10%. Xiaomi recently released its latest quarterly earnings, despite both revenue and profit increases, but hard to hide the mobile phone business revenue decline concerns. Xiaomi attributed the decline in mobile phone sales to the company's aggressive strategy of robust operations and consumers waiting for a 5G switch. But whether it's a proactive strategy or a fierce competition, such data will inevitably make Lei Jun feel depressed. Of course, it's not just Xiaomi, vivo, and OPPO that have been squeezed by Huawei's market share in China over the past year for well-known reasons.
On July 9, Xiaomi's new headquarters, Xiaomi Science Park, was inaugurated, and Xiaomi held a \"Star Night Garden Fair\" for employees. Lei Jun excitedly sent two Weibo, said \"Beijing drifters, struggle for more than nine years, finally buy a house!\" And revealed that Xiaomi Science Park eight buildings a total of 340000 square meters, the cost of 5.2 billion yuan.
Lei Jun wrote in the personal public number:\" This is the first time Xiaomi people really have their own home, I feel very excited! I hope that these good office conditions can make the staff better work and life; I also hope that moving to the new park, Xiaomi 10th anniversary, are our great cause to start again!
On April 6,2010, Xiaomi was born in Room 807 of the North Fourth Ring Silver Valley Building, when the office space was only 300 square meters. In that widely circulated photo, Lei Jun and 12 early employees of Xiaomi drank Li Wanqiang father boiled Millet Congee, quietly held the opening ceremony. And this \"north drifters\" is more than nine years, after leaving the silver valley building, millet toss and turn in the roll stone building, hongyuan building, multicolored city building, and later expanded the four buildings around multicolored city, almost once a year to move office space.
The final Xiaomi Science Park is located on Anning Zhuang Road, Haidian District, Beijing, and can accommodate more than 16,000 employees. Xiaomi staff called this simple and modern, well-functioning complex \"qinghe three li Tun \", and Lei Jun has become the\" most inspirational north drifters \".
Also in july, mr. xiaomi was one of seven companies in the internet services and retail category, ranked 468th in the latest list of the world's top 500 by fortune. Xiaomi, who started a business for nine years, has also become the youngest company in the world in history.
For any enterprise, entering the world's top 500 is a very iconic moment, Lei Jun in the internal mail to all the staff of Xiaomi also proudly wrote that \"this is a great achievement!\" Lei and the management also decided to give 1000 shares of stock each to Xiaomi employees,\" of which 500 shares are a global 500 achievement memorial for each of us, and another 500 shares are souvenirs for the family of each colleague and partner.\"
On the same day, some netizens sent Lei Jun a mocking blessing:\" congratulations to Lei on finally having the opportunity to work in a world 500.\" Lei Jun in good mood then forwarded on Weibo.
After Xiaomi became the world's top 500 more than two months, Lei Jun really ushered in their own highlight moment. On october 1st, as a representative of private high-tech entrepreneurs, he took part in the celebration of the 70th birthday of new china and boarded a parade of floats. Lei Jun said that "through Tiananmen, the motherland and the people review the moment, I feel from the bottom of my heart unparalleled excitement, unparalleled pride and pride! ！”
\"I ride in the\" reform and opening-up \"square in the lottery, and I was with the reform and opening-up spring wind to grow up. These decades of reform and opening up, I personally experienced the growing prosperity of the motherland, feel the rapid progress of science and technology, and devote myself to the era of innovation and entrepreneurship, and a number of private entrepreneurs to work together to follow the pace of the motherland to grow together. I deeply feel that today's happy life is hard-won, we are still on the road, the more struggle the more happiness!
As a veteran of China's IT industry, Lei joined Kingsoft in 1992 as employee No.6 and six years later became the managing director of China's then most influential software company.
In 1989, one of Jinshan's founders, Qiu Bojun, locked himself in his room at the Cai Wu Wai Hotel in Shenzhen and wrote a WPS version of 1.28 million lines of code on a 386 computer day and night, opening the Chinese office age of the computer. At that time, Lei Jun, who had completed his credit at Wuhan University, decrypted the WPS of Qiu Bo Jun in his spare time, and enhanced and perfected it, and Lei Jun's WPS became the most popular version in China later. The friendship between Lei Jun and Qiu Bojun also began.
On December 24 last year, the 30th anniversary of the founding of Jinshan celebration, Lei Jun and Qiu Bojun affectionate embrace, two middle-aged men happy tears. Lei Jun wrote in Weibo the next day:" Thirty years of years,30 years of brotherhood, in an instant to the heart. How many such comrades can you have in your life? ！”
Let Lei Jun and Qiu Bojun comfort is that on November 18 this year, WPS as the main body of Jinshan office finally listed in the Ke Chong board successfully. Lei said in a full letter on the eve of the listing,\" from 1999 with Jinshan office as the main business ready to go public count, to this day, we have been waiting for 20 years. The course of WPS and Kingsoft is an inspirational story that holds on to your dreams and ultimately wins.
As Lei said, since 1999, Kingsoft has been ready to go public, until October 9,2007, Kingsoft did not ring the clock at the HKEx. Lei made good on his promise to lead Kingsoft's listing, taking a photo with his camera at HKEx and quit as CEO two months later to start his career as an investor.
As Lei later recalled, his freshman year in the library read \"Silicon Valley Fire,\" a book about how computer enthusiasts like Bill Gates and Jobs started a business in the 1980s and changed the world, fueling a deep-seated goal of\" running a great company.\" After a few years of full-time investor life, Lei found that the flames were still burning at the age of eighteen, and he spent a lot of time thinking about how to be a great company.
十年前，四十岁的雷军悟道了“顺势而为”的成功真谛，在移动互联网彻底爆发的前夜创立的小米。而在创业十年后的今年，五十岁的雷军又站到了一个新的起点：5G的序幕缓缓拉开，中国制造业转型升级，智能时代即将到来，这是一个巨大变革的前夜。雷军决定以“5G AI IoT”为核心战略，开启第二轮创业。
Ten years ago, the 40-year-old Lei realized the success of \"conforming to the trend\" in the mobile Internet completely burst the night before the founding of Xiaomi. And in the start-up ten years later this year, the 50-year-old Lei Jun stood to a new starting point: the prelude of 5G slowly opened, the transformation and upgrading of China's manufacturing industry, the smart age is coming, this is the eve of a huge change. Lei Jun decided to take \"5GAIIoT \"as the core strategy to start the second round of entrepreneurship.
China's mobile phone market is still a hurdle for Lei. In 2017, Lei set a target of \"returning to China first in 10 quarters,\" but made a pragmatic adjustment to the rather aggressive target after taking over in China in May.
In September's internal meeting, Lei Jun proposed that must abandon any quick victory theory fantasy, focus on the first to solve the company's internal management problems, this is Xiaomi's long-term development of the biggest bottleneck. Lei Jun believes that Xiaomi's current biggest strategy is to fill the management class to strengthen the organization, dead kowtow mobile phone to protect the world's first camp position, seize the opportunity of 5G to keep AIoT ahead.
And Lei Jun's this kind of pragmatism also reflected in Xiaomi's financial report. \"We are now in a 4G to 5G switching period, the mobile phone market is under pressure, we have chosen to grow steadily, we have increased our profitability and our cash reserves, and we have digested the bad inventory, so we are in a very healthy period, and we are very confident about the 5G era,\" Xiaomi CFO told the media in a third-quarter earnings call.
5G is destined to be a comprehensive competition from technology, products to brands, Lei and his Xiaomi face both Apple, Samsung and other international opponents, but also Huawei, glory, OPPO, Vivo and other local strong enemies. In response to this increasingly high threshold arena, in 2019, Lei Jun set up a group technical committee within Xiaomi to further strengthen the technical establishment.
For the layout of Xiaomi 5G mobile phone, Lei Jun has also revealed during the previous Wuzhen World Internet Congress that Xiaomi is very radical in the layout of 5G mobile phone, next year will launch more than 10 5G mobile phone, covering high-end prices.
In addition to technical and product preparation, Lei Jun's organizational structure and personnel adjustments to Xiaomi are still under way. On the afternoon of 29 November, Xiaomi Group conducted a new round of personnel appointments. Among them, wang xiang was promoted to president of the group, lu weibing became president of china, he yong was promoted to vice president of the group, and co-founder li wanqiang left for personal reasons and changed to senior adviser.
Lei Jun in an open letter to all staff explained that next year is Xiaomi 5G business charge year, will also be Xiaomi to promote \"mobile AIoT\" key year, Xiaomi needs a stronger group management support, need cadre rotation mechanism to continue to bring organizational innovation vitality. To this end, a new round of group cadre appointments has been made after management discussions and decisions.
On the one hand, in order to maintain the combat effectiveness of the team, Lei Jun hopes to keep the management younger. In the adjustment, mr zhou and mr lu were promoted to two young executives, while co-founders such as mr lee were \"released with a glass of wine \", gradually stepping down or leaving. So far, three of Xiaomi's eight co-founders (Lei Jun, Lin Bin, Li Wanqiang, Zhou Guangping, Liu De, Hong Feng, Huang Jiangji, Wang Chuan)(Li Wanqiang, Zhou Guangping, Huang Jiangji) have left the company, while of the other four co-founders except Lei Jun, only Wang Chuan, president of the household appliance business department, is responsible for the specific business.
On the other hand, Lei hopes to stabilize the domestic market while increasing investment in overseas markets. Lu Weibing, managing director of the Redmi brand, was promoted to China's chief executive, following the appointment by Lei Jun. After joining Xiaomi at the beginning of the year, Lu went through the strategic adjustment period of Xiaomi's double brand, and its Redmi brand, which is responsible for a number of mobile phones, sold substantially. Xiaomi insiders told \"deep net \",\" lu wei-bing joined xiaomi after the integration is very good, micro-blog style is more and more\" millet \", lei always very trust him.\"
In the case of continued pressure on the domestic market, Xiaomi's attention to overseas markets has also been further increased. Judging from Xiaomi's earnings in recent quarters, the rapid growth of overseas markets has successfully stabilized the overall shipments of Xiaomi mobile phones. In this adjustment, CFO Zhou received funds to become the president of the international department, while Wang Xiang, previously in charge of international business, was promoted to the president of Xiaomi Group, precisely because of Xiaomi's outstanding performance in overseas markets. Lei Jun's evaluation of Wang Xiang is that \"international business performance is excellent. \".
On December 7,2014, in the fifth year of Xiaomi's venture, Lei Jun, at the invitation of Junlian Capital (formerly Lenovo Investment) President Zhu Linan, shared within Lenovo Holdings some of his thoughts on starting Xiaomi, including several subjects of learning before Xiaomi's establishment, including Tongrentang, Submarine, Walmart and Costco, and Xiaomi's learning practice.
When Xiaomi went to the tenth year, Lei Jun also updated this article on his birthday, called \"some of my thoughts before and after starting Xiaomi \". Lei added the imprint-free object to his revised article, arguing that the Japanese brand's most worthy of learning lies in design.
\"What can we do to attract consumers if we don't look at trademarks, that is, remove any brand premium? \"Lei Jun self-question and answer,\" I summed up three points: high quality, high cost-effective, high face value. \".
雷军还对小米的模式、使命和愿景进行了梳理，他将这一系列的思考看做小米创业前十年思路的总结。雷军对当下的5G浪潮也有自己的判断，他认为“5G AI IoT就是下一代超级互联网”。而面对新十年的征程，雷军的思考还在继续。
Lei Jun also combed Xiaomi's model, mission and vision, and he regarded this series of thinking as a summary of Xiaomi's thinking in the first ten years of entrepreneurship. Lei Jun also has his own judgment on the current 5G wave, and he believes that \"5G AI IoT is the next generation of super Internet \". In the face of the new decade, Lei Jun's thinking continues.
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